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Our Mission

Our mission is to build a community of like-minded individuals from all walks of life that are focused on growth and improvement. We do this by focusing on our core values (RESPECT/RECIPROCITY/GROWTH/COMMUNITY). We do this by being apart/hosting events, hosting workouts, meetups and providing quality fitness products with style while not losing any functionality to the fitness communities to help achieve their goals. We continue to be involved in our communities to educate them on our products, health and wellness and betterment of self.

Core Values

  • Respect

  • Reciprocity

  • Growth

  • Community

On his journey in life, CEO Raphael Velazquez has seen respect take him to many places and has allowed himself and others open up in ways because a baseline of RESPECT was established. When respect is given, it is usually shown back (RECIPROCITY) to the individual/ group/ community etc. (RESPECT) and (RECIPROCITY) shown by people allows for a community to really flourish (GROWTH) in ways unimaginable. It allows people to do great things to the workplace/gym/home and anywhere. Magic can be made here and this is what VELA stands by as we create our community.

As we grow as a brand, we will grow with the communities we are involved with. One hand washes the other.

What does VELA mean?

By: Raphael Velazquez

VELA means sail in this case.


This story is personal to me and will resonate with some of you. I was in Lisbon, Portugal facing the monument of discoveries. The monument of discoveries is an amazing sight. Its placed beside the Tagus river as its background. It is breath-taking.

The monument of discoveries has the outline of a cross facing away from the river and on one of its sides, it has the outline of a sailboat, with a bunch of craftsmen on it. What stood out to me, at this moment, was that all the craftsmen had different trades, but were on the same boat to go to their dreams. This resonated with me.

After a couple of minutes of reflection, my friend goes to me and says, "Rapha, look! VELA." I'm confused and only see a sailboat. I wasn't sure what he meant by it. He proceeded to educate me that VELA also means sailboat!

At this moment the reason as to why I was here clicked! People from all different walks of life come to fitness for different reasons. May it be to lose weight, gain strength, look for an active community, the underlying reason is the same. To better yourself.  VELA is here to help direct the sails of people looking to better themselves with amazing products, content, events and opportunities.

Follow VELA On Our Social Media Platforms Below

Instagram / Facebook / Twitter / LinkedIn / Youtube



 About The CEO

Raphael Velazquez - CEO

The CEO of VELA fitness accessories and a NSCA certified strength and conditioning coach (CSCS) and model, Raphael Velazquez follows his heart by helping people achieve their peak performance (mentally & Physically) and providing hope through many of his different ventures.

Raphael launched VELA to add another way to help peoples passion for getting fit by developing lifestyle accessories that are functional while making working out fashionable, comfortable and fun.  The VELAband is the first product to roll through with the end users considerations in mind.

Raphael is a conduit by connecting people to help greater causes, pioneering to bring fitness into different industries (eg: will be a featured writer on FEVER magazine: focuses on music, culture, women, lifestyle). Building relationships and growth are two of his main focuses to contribute to a better, fitter and collaborative future.

Raphael has a BS in Exercise Science from Montclair State University, and currently helps others obtain their peak performance (mentally and physically) as a strength and conditioning coach in the New York Metro at one of the area’s high-performance, lifestyle fitness clubs.

 Raphael works with a mens' group called Mastermind Connect to help better his community, help the urban communities through our resources, reciprocity and respect.

 Raphael’s intensity and passion for fitness is on display in the Equinox Campaign “Impossible Happens”, which showcases the work of coaches helping train their clients to achieve the impossible. 


Follow Raphael Velazquez on his Journey On His Business Media Accounts Below.

Website / Instagram / Facebook / Twitter / LinkedIn / Youtube




Regular price $30.00 Sale price

Orig. price $35.00

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